If you're building an F&B brand in India, you already know the idea is the easy part. The hard part is building the product: who to talk to, who to trust and how to move faster without learning every lesson the hard way.
I'm Hrutu. I've been a VC and an F&B founder. Seeing the industry from both sides made one thing clear: access matters. The right manufacturer, supplier or expert at the right time saves months of trial and error.
When I went looking for a contract manufacturer for my own brand, I found what everyone finds: unverified listings, ghosted enquiries, MOQs designed for companies ten times my size and a supply chain that runs entirely on who-knows-whom. The information exists — it's just locked in people's contacts, WhatsApp brochures and expo visiting cards.
So we did the work. First Batch connects F&B brands with the right manufacturers, suppliers and experts — so you spend less time figuring things out and more time building.
— Hrutu Banginwar, Founder, First Batch Co